We helped our client reposition their brand from a ‘Corporate’ law firm to a ‘Commercial Consulting’ law firm with a distinct expertise. After streamlining their vast suite of services and conducting extensive research on its domain, market & trends, we delivered highly specialized content and a purposeful identity for the brand.
LEXPORT
Lexport is a versatile Commercial Consulting law firm helping large businesses and MNCs gain momentum in India by attempting to reduce their compliance liabilities. It advises and facilitates corporate regulatory compliances as well as provides representation and litigation support to their clients.
The company’s ambition was to enhance recall and communicate expertise, in turn achieving its projected increase in revenues by over 300% from their primary target groups.
Task
Reposition a corporate law firm in the market, establishing it as a specialized solutions expert.
Brand Development
- Brand Repositioning
- Tone of Voice & Communication Strategy
Content Development
- Specialized Market & Domain Research
- Content Development for Brand
- Content Development for Website (SEO & Tagging)
Website
- Website
Design (UI) - Customer Journey Mapping & Touchpoints (UX)
A website was created in early 2020 for the brand to increase its digital footprint and maximise on quality lead generation. Torrocks simplified the complexity of each of Lexport’s services, in our effort to communicate the brand’s ethos and value offering. As on Q1 of 2022-23, Lexport is on track to achieve its financial goals.