The client wanted us to automate the user app UX for its customers by delivering all services, like booking details, food ordering and tracking, chair control, payments, etc., in a single digital device, while keeping personalized assistance in mind. We mapped a smart,
all-inclusive user app UX plan that helped our client enhance the movie-watching experience for its elite customers. The application was designed to be user friendly and personalized to enable customers to use it easily.
PVR
Director’s Cut is a luxury movie-watching format launched by PVR, a movie theatre chain established across India. PVR Director’s Cut format offers a luxurious experience for its elite customers where they can book seats for themselves and their guests, enjoy personalized service and customized food menu.
We strategized and designed the User Experience of the user app, as well as, the usher app for PVR Director’s Cut.
App UX
Strategy Development
UX Designing
The usher app was a carefully crafted UX plan that required a holistic view of the bookings and customers’ details, food orders, payments, etc. The application was designed to be used by the theatre managers to control every action from one single screen with every function smartly integrated to maintain ease of use.
